We are looking for Digital Paid Media Specialists to help us amplify and drive traffic to some amazing campaigns and products. This person will work closely with our Head of Marketing, ensuring the execution of our paid media strategy for US-based Clients. The successful candidate will be a strategic individual with at least 3 years of experience in a leading business.
- Design, Execute and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
- Conduct Thorough Keyword Analysis.
- Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Write compelling Ad copy with a focus on driving conversions.
- Continuously optimize PPC campaigns.
- Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
- Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance.
- Recommend and consult with the marketing and e-commerce teams any new content or landing pages that should be created in order to promote higher campaign performance.
- Set up Conversion Tracking & Retargeting Pixels Conduct in-depth competitive analysis within our industry.
- Research to stay on top of the latest trends in PPC & Paid Social advertising.
- 3+ years of relevant experience with B2B / B2C brands.
- Bachelor’s degree in marketing or similar.
- Fluency in English.
- Good understanding of the use of Google Analytics and the attribution funnel.
- Expert in the use of Google Adwords and Facebook Ads Manager tools.
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