From Legacy to
Digital Leader
How we modernized a 70+ year metal distributor with a high-performance, mobile-responsive platform—combining operational expertise with a clean, modern user experience.
A Legacy of Excellence
For over seven decades, this full-line metal distributor has served customers across Southern California and Arizona, building an unmatched reputation for extensive inventory, robust production capabilities, and exceptional customer service.
The People Business
Founded in 1948, this metal distributor has grown from a small local business into the gold standard for responsiveness and reliability in the metals industry. Their philosophy is simple yet powerful: they're not in the metal business—they're in the people business.
With an extensive inventory spanning steel beams, aluminum, copper, stainless steel, and specialty alloys, they've built their reputation on one core promise: getting the metal in their customers' hands quickly.
— Neil, Owner & CEO"I always tell our associates that we're not in the metal business, we are in the people business."
"Our company has grown over the last 70 years because we try to stock what our customers need and make it available today."
"It's almost that simple: get the metal in their hands quickly."
Established Leader
75+ years of trusted service
Gold Standard
Industry benchmark for reliability
"Get the metal in their hands quickly" - Real-time inventory, rapid quotes, same-day delivery
By the Numbers
75+
Years of Service
Decades of excellence
2 States
Coverage Area
CA & AZ regions
10K+
Inventory Items
Ready to ship today
95%
Same-Day Delivery
Customer satisfaction
The Digital Disconnect
Despite decades of industry leadership, our client's digital presence was holding them back. Legacy systems and outdated technology were creating barriers to growth and customer satisfaction.
Slow Load Times
8+ seconds
User Complaints
40% increase
Conversion Rate
2.1%
Mobile Bounce
78%
Critical Challenges
Lack of Mobile Responsiveness
high priorityThe existing website was not optimized for mobile devices, causing poor user experience for customers accessing the site on smartphones and tablets.
Poor User Navigation
high priorityComplex and outdated navigation structure made it difficult for customers to find products, services, and important information quickly.
Limited Educational Resources
medium priorityLack of integrated educational content and resources to help customers understand metal products, specifications, and applications.
Inefficient Service Workflows
high priorityManual processes and disconnected systems created bottlenecks in service delivery and customer communication.
The Reality Check
Loading... 8.4s
The legacy system: functional but frustrating
Customer Feedback
"I can't use their website on my phone. It's impossible to navigate."
"Finding product specifications takes forever. The site is so confusing."
"I usually just call them instead of using the website."
The Transformation Needed
| Aspect | Before | Target |
|---|---|---|
| Mobile Experience | Not responsive | Fully optimized |
| Page Load Speed | 8+ seconds | < 2 seconds |
| Navigation | Complex & confusing | Intuitive & clear |
| Educational Content | Scattered PDFs | Interactive hub |
| Service Requests | Manual process | Streamlined workflow |
The Need for Change Was Clear
With customer expectations rising and digital competition increasing, our client needed a comprehensive solution to modernize their online presence and streamline their operations.
The Custom Solution
We designed and developed a high-performance, mobile-responsive web platform that addresses every challenge while positioning our client for future growth and success.
A Platform Built for Excellence
Our solution combines modern web technologies with industry-specific functionality to create a platform that not only meets current needs but scales for future growth.
Seamless experience across all devices with lightning-fast performance
Key Solution Features
Mobile-First Responsive Design
Complete mobile optimization ensuring seamless experience across all devices and screen sizes.
Intuitive Navigation System
Redesigned information architecture with clear, logical navigation paths and improved user flow.
Interactive Educational Hub
Comprehensive resource center with product guides, specifications, and educational materials.
Streamlined Service Workflows
Automated processes for service requests, quotes, and customer communication.
Transformation Showcase
See the dramatic improvements across key areas of the platform
Homepage Experience
User Interface
Cluttered & Outdated
Previous System
Overwhelming layout with poor mobile experience and confusing navigation
Key Issues
Clean & Modern
New Platform
Streamlined design with clear CTAs and seamless mobile experience
Key Improvements
Our Implementation Approach
Discovery & Planning
Comprehensive analysis of existing systems, user needs, and business requirements to create a detailed project roadmap.
Design & Development
Iterative design process with regular client feedback, followed by agile development using modern technologies and best practices.
Testing & Launch
Comprehensive testing across devices and browsers, followed by a smooth migration and launch with ongoing support and optimization.
Tech Stack
A modern, scalable architecture built with industry-leading technologies for optimal performance and reliability.
Front-End
Modern UI/UX Development
Back-End
Robust Server Architecture
Integrations
Secure Payment Processing
Cloud Infrastructure
Scalable & Reliable Hosting
Architecture Highlights
Results & Impact
Measurable improvements across all key performance indicators
0%
User Experience
Improvement in user satisfaction
0%
Mobile Engagement
Increase in mobile traffic
0%
Faster Fulfillment
Reduction in processing time
0%
Revenue Growth
Annual revenue increase
Areas of Impact
Enhanced User Experience
Visitors now easily navigate the client's vast inventory and resources across devices.
Increased Engagement
The new educational content hub drove higher product inquiries and conversions.
Faster Fulfillment
Streamlined navigation and improved accessibility reduced customer time-to-purchase.
Future-Ready Platform
Now has a scalable foundation to integrate additional e-commerce and automation features.
Before vs After Comparison
| Metric | Before | After | Improvement |
|---|---|---|---|
| Mobile Traffic | 35% | 65% | +86% |
| Conversion Rate | 2.1% | 4.8% | +129% |
| Page Load Speed | 8.2s | 1.8s | -78% |
| Customer Satisfaction | 3.2/5 | 4.7/5 | +47% |
| Support Tickets | 450/month | 180/month | -60% |
A Future-Ready Platform
The new platform positioned the client for continued growth in the digital age, with scalable technology and improved customer experiences.
0%
Mobile Growth
0%
User Satisfaction
0%
Faster Processing
0%
Revenue Increase
Transforming Traditional Industries
The partnership between our customer and Golabs demonstrates how custom software solutions can transform even the most traditional industries. By pairing decades of operational expertise with Golabs' cutting-edge technology, the project delivered a platform that enhances customer satisfaction, drives business efficiency, and positions the company for the next era of growth.